Many years ago, in a previous 'economic downturn' when I was living in the bus at yeehaa, I was half awake with the clock radio on All Things Considered to coax me out of bed and off to school. I popped awake when I heard the economist being interviewed say, "and they economy won't get better until people get out and consume more." That woke me up, both literally and figuratively. It wasn't a new concept to me, that ours is a culture of rampant consumerism that will likely devastate our ecosystem like the inhabitants of Easter Island. But to hear it stated so bluntly, that rampant consumerism was the cure for our economic woes hit me with that mix of outrage and despair. This is a moment of hope.
I hope for a global movement that seeks to generate wealth for the companies that provide service and product with the least use of resources. The longer your product stays in service, the more profit you make.
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